There are times when it can seem like streetwear has fallen into a rut or a comfort zone. South Korean label thisisneverthat has arrived to throw a wrench into these proceedings — or rather pull it out, taking a graphic and text-heavy approach to traditional streetwear favorites. Already embraced among the South Korean pop music scene, and with Asian audiences, thisisneverthat has also become a cult favorite amongst fashion devotees who are always on the lookout for the next, cutting-edge thing to come along.

• Shell: 80% Nylon, 20% Polyester
• Shell 2: 100% Polyester
• PERTEX Fabric
• Long-bill style
• Embroidered design
• Removable snap neck cape for sun protection